Zigwheels : Porsche India Joins Hands With Women Beyond Boundaries

DriveSpark : Two Women To Take A Porsche Cayenne For A Himalayan Expedition
June 10, 2016
Times of India : Porsche India partners with Women Beyond Boundaries
June 10, 2016

Zigwheels : Porsche India Joins Hands With Women Beyond Boundaries

Porsche India has provided its flagship SUV Cayenne to support WBB in their latest endeavour

German sports car manufacturer Porsche has partnered with ‘Women Beyond Boundaries’ (WBB) for a 20-day journey across the Himalayas. The expedition is aimed to showcase women’s empowerment through mobility. Led by Nidhi Tewari, founder of the organisation, the drive will cover a 4,000-kilometer route through the challenging Himalayan terrain. Nidhi will be driving a Cayenne, provided by Porsche India, along with her co-driver, Neha V Sadananda. They will be exploring the treacherous terrain, including river beds, thereby testing the off-road calibre of the Cayenne.

WBB is an organisation that runs extreme overland (XOL) journeys in an attempt to achieve women empowerment through their stunts. Their core mission is to exhibit mobility solution adopted by women residing in remote areas through which they pass. Following this objective, they will be training women in Ladakh on the topic of XOL driving to remote places, which will motivate their movement between remote communities. This will be accomplished with help from local administration and communities’ participation. WBB will also work with local NGOs to raise awareness among local communities over womens’ health.

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