Shifting Gears: Porsche India partners with Women Beyond Boundaries

Enewspaper of India: Porsche India partners with Women Beyond Boundaries
June 29, 2016
Motoroids: Porsche India partners with Women Beyond Boundaries to support women’s empowerment through mobility
June 29, 2016

Shifting Gears: Porsche India partners with Women Beyond Boundaries

Porsche India has partnered with the organisation ‘Women Beyond Boundaries’ (WBB) on a 20-day expedition across the Himalayas. Nidhi Tiwari, founder of the organisation, will showcase women’s empowerment through mobility, by driving the 4,000 km route through challenging terrain together with her navigator Neha V Sadananda. Porsche India will be providing a Cayenne for this trip set to commence on 18 June from Gurgaon. The drive will test the Cayenne’s endurance on some of the highest motorways in the world and test its off-road capabilities across different terrain as well as riverbeds.

‘Women Beyond Boundaries’ (WBB) is an organization which runs extreme overland journeys (XOL) that push boundaries to achieve empowerment through mobility. As part of its core mission, WBB showcases mobility solutions adopted by women in the remote areas through which they traverse. In keeping with this objective the WBB team will also train local women in Ladakh on the topic of XOL driving to motivate their movement between remote communities. This will be done with the help of the local administration and community participation. In addition, the expedition will also interact with local communities to spread awareness on women’s health in collaboration with a reputed local NGO.

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